The New Straits Times Press (M) Bhd-Media Prima flood relief mission left for the east coast yesterday.

The mission, a joint effort with Tesco Malaysia and Kelab Redah 4×4, will deliver basic necessities such as rice, sugar, flour, coffee and tea to about 500 families in Terengganu and Kelantan.

Among those who will benefit are 87 families in Setiu, 61 senior citizens in Kampung Tok Dor, Besut, 277 families in Jabi, Besut, and 45 families in Pasir Putih.

Media Prima contributed RM60,000 and Tesco RM15,000 to purchase the goods that would be distributed by 33 volunteers from NSTP, Media Prima and Kelab Redah 4×4.

Media Prima chairman Datuk Johan Jaaffar said yesterday’s mission was part of the company’s corporate social responsibility after the recent successful flood relief efforts in Kuala Rompin and Kuching.

“The rapid response team we have assembled aims to act swiftly whenever there is a disaster.

“This is their third mission in two weeks,” he said at the flagging-off ceremony at Balai Berita here.

Also present were NSTP chief operating officer Mohammad Azlan Abdullah and Media Prima executive director (news and editorial operations) Datuk Ahmad A. Talib.

The mission will end tomorrow.

In Terengganu, the number of flood victims moved to relief centres in Besut and Setiu totalled 753 and in Kelantan, 232 people in Pasir Puteh were evacuated.