Background

With the shouts of Merdeka resounding throughout towns and villages in 1957 - the year of Independence, the people of Malaya saw the establishment of an important material newspaper - the Berita Harian.

A newspaper of the people, by the people, for the people. This vernacular newspaper served the needs of Malayans during the nationalistic era that culminated with independence and now continues to promote the dream of a people striving for an industrialized nation status of Vision 2020.

Celebrating four decades of publishing history on August 31, 1997, Berita Harian has moulded itself from a paper reflecting the thoughts and aspirations of a traditional agrarian-based society into a vibrant, exciting newspaper for the thinking person in the era of the information age. An era in which knowledge has become the prime resource for economic growth.

Berita Harian, a leading Malay language newspaper is published daily in five National cum regional editions. The five editions are: Utara (North), Tengah (Central), South (Selatan), Johor, Timur (East) and Wilayah (Sabah/Sarawak).

Each day's publication comes in a set of three sections. The Main paper, Ekonomi and the regional section.

Who Reads Berita Harian

With its broad appeal via its various sections, its readership can be described as knowledgeable and growing in affluence.

Why Advertise in Berita Harian

Berita Harian offers advertisers one of the largest print media vehicles in the country with the ability to reach the mass market quickly as well as provide niche market targeting via its regional editions.

Advertisers will find Berita Harian readers to be a large reservoir of people who have an open mind and are drawn into new and interesting products and services. An audience that also responds to a consumerist lifestyle. No advertising budget can be complete without the Berita Harian.

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