Background
Berita Minggu, the Sunday edition of Berita Harian was launched
on November 11, 1979 with En Sutan Shahril Lembang as Editor.
With
steady economic growth, education and rapid urbanization the circulation
of Berita Minggu grew from an initial print run of 60,000 copies
to 411,606 copies in 1997. Today the readership averages 1.897 million.
Distribution is spread across the main market centre, semi-urban
and rural areas.
With a policy of continuous improvement, Berita Minggu like the
Berita Harian has molded itself into a content-rich newspaper reflecting
the aspirations of the thinking person in the era of the information
age. As a weekend newspaper, Berita Minggu caters to the leisure
reading requirements of a people seeking progress in all spheres
of thought and activity.
Who Reads Berita Minggu
Berita Minggu with a higher circulation than Berita Harian shares
a similar readership and is therefore read by people from all walks
of life, from working class people to students, housewives, white
collar employees, business people to decision makers in commerce
and industry.
Readership
Berita Minggu, every Sunday commands a nationwide readership of
1.898 million aged 15 and above.
Demographic
Why Advertise in Berita Minggu
Berita Minggu offers advertisers the largest circulation newspaper
in the NSTP Group with the ability to reach the mass market quickly
as well as provide niche audience targeting via its four regional
editions.
Advertisers will find Berita Minggu readers receptive to new and
interesting products and services. An audience that also adheres
to a consumerist lifestyle. No media budget can be complete without
the Berita Minggu in tandem with the Berita Harian.
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