Background
CompuTimes is the leading publication on information technology
(IT) in the country. It is published twice a week by ITP, a subsidiary
of The New Straits Times Press (Malaysia) Berhad set up to pursue the group's
interest in technology-based publications.
CompuTimes IT-related news every week on the local and foreign IT industry
includes views, comments, analysis, trends, product updates and
features. CompuTimes also produces regular special issues to highlight
important events and product trends in the Malaysian and global
IT industry
.
Senior executives of IT companies have described CompuTimes as
a cost-effective and easily accessible platform for dissemination
of information on the IT industry in Malaysia.
CompuTimes is distributed with New Straits Times every Monday and
Thursday
Who Reads CompuTimes
CompuTimes commands a readership across the New Straits Times readership
with a particularly strong following among IT industry professionals
and university students. There is also a large general audience
of those already involved in IT at home or at the workplace.
Readership
Circulated with New Straits Times, CompuTimes commands a nationwide
circulation of 163,287 copies and readership of 618,000 aged 15
and above.
Why Advertise in CompuTimes
The Malaysian government's commitment to the development of IT
in all sectors of society has made people aware of the growing importance
of IT in everyday life.
CompuTimes' editorial content caters to the professional and a
broad IT-aware audience. It is estimated that eighty seven per cent
of CompuTimes readers are from households with monthly incomes of
RM2, 000 and above.
IT vendors will therefore find that CompuTimes provides a large
national audience of decision makers in the government and the private
sectors as well as a general audience of IT users who together wield
considerable purchasing power.
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