Background

Harian Metro, Malaysia's first Malay daily afternoon tabloid in Klang Valley and morning tabloid in other regions was established to fill a vacuum in the niche market for Malay readers who were becoming increasingly market oriented.

The change in demography resulted in a growing audience of young people who were looking for entertainment, shopping news, lifestyle features and news that interested them. Harian Metro met those needs in a most interesting and exciting manner by way of exciting editorial presentation.

The growth of Harian Metro was in itself a sensation. From 106,000 readers in 1993, the readership shot up dramatically to 1,161,000 million in Q3 2004. in 2003.

Today, Harian Metro has grown from a single edition newspaper to a five-edition national newspaper able to reach people in the central region as well as the other States daily.

Harian Metro is a three-section daily incorporating the main news section, Metro Bintang and VMet (Variasi Metro).

Who Reads Harian Metro

63% of Harian Metro readers are aged between 20 to 39 years. They are young, dynamic and progressive Malaysians who are enthusiastic consumers too! 57% of Harian Metro readers have household incomes ranging exceeding RM2,001.

From clothes, transportation, sports wear and equipment, household items, domestic travel and services, Harian Metro readers, who have growing incomes, are consumers of a wide spectrum of goods and services.

Readership

Harian Metro commands a nationwide readership of 370,000.

Why Advertise in Harian Metro

Harian Metro reaches out to an urban readership, the new Malays who have left their kampungs for urban society and who have achieved greater sophistication in their needs and tastes for goods and services.

Advertisers will find Harian Metro's audience a significant source of customers considering their consumerist lifestyle.

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