Background

i-Kon, abbreviation on Informasi Kontemporari, is a tabloid size pullout of Berita Harian since 4 October 2003 specially dedicated to the youngsters. Reaches audiences every Saturday, i-Kon comprises all sorts of stories related to the youngsters - their lifestyle, fashion, music, movie, places they like to go, sports, career - and not to forget the issues/problems related to them.Apart from informing others about the needs of the youngsters we also give solutions to the youngsters on various aspects - how to dress, how to look good, where and what to shop, where to dine or make them sweat in a fun way etc.

Basically, i-Kon is full of information and how we deliver them? In a relax, hype and interactive mood.

Who Reads i-Kon

Youngsters - teenagers of the age of 15 yr old-30 yr old. But from our data base, i-Kon is also read by anybody and everybody, including parents who want to understand their teenagers better.

Why Advertise in i-Kon

i-Kon is the best pullout for advertisers who really want to advertise their products and make sure they reach the audience efficiently. With the nice layout and full colour on every page, i-Kon catches everyone's attention.