Background

Established in 1896, The Malay Mail grew with the nation, developed a social conscience and in recent years received its much-loved nickname, The Paper That Cares.

From its early years, The Malay Mail, an afternoon tabloid, established itself as the newspaper for office workers, urban executives and housewives who keenly followed developments in the world, the neighborhoods they lived in, sports, fashion and the retailing industry.

The Malay Mail always had a very strong Classifieds section - a marketplace in print for the Klang Valley and in recent times it also became the paper for charitable causes. It has a popular hotline for people with problems needing immediate attention.

The Malay Mail, consistently promoted a pro-people platform, championing the downtrodden and disadvantaged, exposing scandals and misdeeds... stories that triggered positive change. Consequently, long before the caring concept was embraced as official policy, The Malay Mail had already earned its proud nickname, The Paper That Cares!

The Malay Mail is widely read in the Klang Valley conurbation consisting of the nation's capital Kuala Lumpur, Petaling Jaya and heading west towards Klang and Port Klang; Sungai Buluh and Rawang to the north; and the Multimedia Supercorridor extending towards Kajang, Cyberjaya and Putrajaya, the administrative capital of Malaysia.

Who Reads The Malay Mail

A wide range of people reads The Malay Mail. With its broad appeal, its readership extends from students to office workers to captains of industry of both sexes. The readership can be described as sophisticated, knowledgeable and affluent.

Readership

The Malay Mail commands a readership of 83,000 aged 15 and above.

Why Advertise in The Malay Mail

The readership offers advertisers an across-the-board demographic profile audience of affluent people in the Klang Valley, the richest region in Malaysia and its surrounding towns.

It is an audience that is drawn to all that is new, interesting, success-oriented and exciting. An audience that lives up to a consumerist lifestyle thereby setting the trend for the nation.

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