Background

Metro Ahad, the national Sunday Edition of Harian Metro was launched on August 20, 1995 and proved to be an immediate success. Printed as a tabloid, its first issue recorded sales of 100,000 copies.

The popularity of Metro Ahad on Sundays and its daily twin, the Harian Metro is due to the market niche it now occupies as a nationally distributed newspaper. Harian Metro was the first to enter the Malay afternoon market and today both newspapers remain market leaders in a valuable media segment.

Metro Ahad's audience consists of an urbanized population. The change in demography and adoption of urban lifestyles resulted in a growing audience of people who were looking for entertainment, shopping news, lifestyle features and news that excited them. Metro Ahad has met these needs by using large pictures supported by an editorial presentation that's topical and exciting. Metro Ahad goes beyond Harian Metro's newsy approach for more indepth stories.

Metro Ahad on Sunday like the Harian Metro grew from a single edition newspaper to a five-edition national newspaper able to reach a significant audience in the central region as well as in the other States weekly.

Metro Ahad is a two-section Sunday newspaper incorporating the main news pages, features and Arena, the popular sports section.

Who Reads Metro Ahad

59% of Metro Ahad readers are aged from 20 to 34 years. They are young, dynamic and progressive Malaysians who are enthusiastic consumers. About one third of Harian Metro readers reside in household incomes exceeding RM2,001.

From clothes, transportation, sports wear and equipment, household items, domestic travel and services, Metro Ahad readers, who have growing incomes, are consumers of a wide spectrum of goods and services.

Readership

Metro Ahad commands a nationwide circulation of 136,974 copies daily and readership of 849,000.

Why Advertise in Metro Ahad

Metro Ahad reaches out to a large urban readership who have achieved greater sophistication in their needs and taste for goods and services.

Advertisers will find Metro Ahad audience; a significant source of customers considering their consumerist lifestyle.

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