Background

New Sunday Times, formerly known as The Sunday Times, was first published in December 1931 to fill the reading needs of a weekend audience who during the week read the one and only Straits Times.

It had an initial circulation of four thousand copies when the first rotary press was installed. A machine that could print 30,000 24-page copies an hour.

Circulation prior to the second world war (1939-1945) reached a record level of 25,077 copies. Publication was suspended during the war and resumed in September 1945 when sales increased steadily from 18,9677 to 43,358 copies in March 1947.

The number of pages was increased to 24 on July 7, 1950 and in July 1956 about a year before Malaysian independence circulation hit a record 100,000 copies.

Sunday papers play a different role from its daily counterpart. The New Sunday Times caters to the whole family with news, analyses of issues, features, informative articles and a variety of leisure reading and entertainment updates.

Today New Sunday Times continues to be an authoritative and influential newspaper like its counterpart the New Straits Times and subscribes to building a stable, knowledgeable and progressive Malaysia ready for the challenges in the new millennium.

Who Reads New Sunday Times

The educated and affluent, people who make decisions in the government and the private sector, white-collar workers and an youthful audience of upward strivers read new Sunday Times.

Readership

New Sunday Times commands a nationwide readership of 433,000 aged 15 and above with the majority belonging to the educated and more affluent members of the population.
Demographic

Why Advertise in New Sunday Times

New Sunday Times offers advertisers a focused audience that can afford a wide variety of goods and services from fast moving consumer items to luxury cars, an audience similar to the New Straits Times.

More than 75% of the New Sunday Times readers live in households with monthly incomes of RM2, 000 and above. New Sunday Times has a high direct subscription rate implying a keen and interested audience.