Tech & U (previously known as CompuTimes) is the leading publication on information
technology (IT) in the country. It is published twice a week by New Straits Times Sendirian Berhad
to pursue the group's interest in technology-based publications.
Tech & U IT-related news every week on the local and foreign IT industry includes views,
comments, analysis, trends, product updates and features. Tech & U also produces regular
special issues to highlight important events and product trends in the Malaysian and global
IT industry .
Senior executives of IT companies have described Tech & U as a cost-effective and easily
accessible platform for dissemination of information on the IT industry in Malaysia.
Tech & U is distributed with New Straits Times every Monday and Thursday.
Who Reads Tech & U
Tech & U commands a readership across the New Straits Times readership with a
particularly strong following among IT industry professionals and university students. There
is also a large general audience of those already involved in IT at home or at the workplace.
Readership
Circulated with New Straits Times, Tech & U commands a nationwide circulation
of 163,287 copies and readership of 618,000 aged 15 and above.
Why Advertise in Tech & U
The Malaysian government's commitment to the development of IT in all sectors of
society has made people aware of the growing importance of IT in everyday life.
Tech & U's editorial content caters to the professional and a broad IT-aware
audience. It is estimated that eighty seven per cent of Tech & U readers are from households
with monthly incomes of RM2, 000 and above.
IT vendors will therefore find that Tech & U provides a large national audience
of decision makers in the government and the private sectors as well as a general audience of IT
users who together wield considerable purchasing power.
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