Titipan Kasih Harian Metro

Started in 2010 with the aim to help the less fortunate, the programme is divided into three components:Titipan Kasih Monthly
Visited one family per month that had been featured in Harian Metro’s ‘Metro Prihatin’ column. The team contributed some basic groceries and financial aid.

Titipan Kasih Ramadan
Held with the objective of helping orphans, single mothers and poor families in the spirit of Ramadan. Volunteers will undertake gotong-royong to prepare food for berbuka puasa, distribute goodies and bring orphans for a raya shopping trip.

Titipan Kasih Khas
Held at a charity home or a house of poor family. Volunteers will do charitable works such as painting and cleaning the home and fixing and installing donated items.

BH Semarak Ramadan

Introduced in 2009 with the objective of giving back to society during the holy month of Ramadan, Semarak Ramadan BH is fast becoming a popular CSR for BH. Besides a ‘gotong-royong’ to prepare food for breaking the fast, a visit to Bazaar Ramadan and a ceremony to handover donations to underprivileged and needy community were also held at each selected event venue. The event also becomes an avenue for sponsors to do their corporate responsibility and an opportunity for local Member of Parliament or State Assemblyman to strengthen their relationship with the electorates.

Tabung Bencana NSTP-MPB

NSTP is a platform for the general public to donate money to major catastrophes, natural disasters and humanitarian crises. Well-known campaigns conducted include the Kosovo Action Fund, Malaysian Tsunami Disaster Fund, Gujerat Earthquake Fund, Fund for Gaza, Japanese Tsunami Fund and Fund for Famine Victims in Somalia. All funds were launched on an ad hoc basis and only operate for the specific campaign duration.

The Tabung Bencana NSTP-Media Prima was launched on October 1, 2009 in response to a huge earthquake that occurred in Padang, Sumatera and other Southeast Asian countries.

The funds also covered local campaigns to help victims of major flood, landslide and fire blaze. Flood relief missions were carried out by members of MPB-NSTP Briged Sukarelawan, disbursing basic items such groceries, toiletries and cleaning equipment.

NSTP Charity Fund

The NSTP Charity Fund was established by NSTP in 1991 to offer financial aid to young Malaysians who could otherwise not afford treatment for heart problems, leukaemia, cancer or the fitting of prosthetic limbs. NSTP uses its media platform to appeal for public donations and raises money through fund-raising events organised by NSTP and partners. A full-time employee has been dedicated to manage the fund and process eligible cases.

Briged Sukarelawan MPB-NSTP

The volunteer brigade, set up in 2011 is part of the overall group corporate responsibility strategy towards the development of sustainable business model.

Brigade members are actually staff of Media Prima and NSTP from the various platforms and backgrounds. They have to register and attend several basic training on volunteerism and other relevant subjects before being called to join any relief mission or voluntary charitable work.

Besides being the backbone of numerous relief missions under Tabung Bencana NSTP-MPB, the brigade also conducted other activities such medical outreach programme, blood donation drive, visit to underprivileged home and gotong-royong to clean beach and build a home for an Orang Asli family.

NST Session with New Muslims

NST started a “berbuka puasa” session with newly converted Muslims in 2012 as part of its CSR activities in the holy month of Ramadan. Besides preparing food for breaking the fast and handing over Ramadan gift, the session also includes a short ‘tazkirah’ – a talk to enhance the understanding of religious topics among the new Muslim brothers and sisters.

NST Charity Tennis

The New Straits Times Charity Tennis (formerly known as CEO & Celebrity Charity Tennis) was conceptualised in 2008 to raise funds for the NSTP Charity Fund. This by-invitation only event also aimed towards reviving younger generations’ interest in tennis. The 2013 edition has been rebranded with the intention to extend it to non CEOs and non-celebrities to give opportunity for them to do their part for charity. Annually, it is held towards the end of the year at the National Tennis Centre, Jalan Duta, Kuala Lumpur. A total of RM 325,500 has been collected from sponsors and players since the inception of the event.

Festive Visit

Since 2011, visits to numerous welfare homes and orphanages were conducted during Chinese New Year, Hari Raya Aidil Fitri, Deepavali and Christmas to bring cheers to the less fortunate. Besides presenting some festive gifts, fun activities such as singing session, moment with clowns and simple health check were held to entertain the residents.