Average Household Income

Above RM7,896

Primary Group of Readers

Above 25 years old

Source: Nielsen Consumer & Media View, Jul - Jun 2018

The oldest newspaper in Malaysia traces its roots back to a weekly journal printed in 1845. Then the Straits Times, it has gone through several transformations most significantly, the name change to New Straits Times and downsize from a broadsheet to a compact version. Its strong conviction for a stable, progressive nation-building brings to its audience a rich editorial content that has garnered huge following of movers and shakers, and key decision makers, paving the way to a united and progressive Malaysia.

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