Datuk Seri Abdul Jalil Abdul Hamid was appointed as Chief Executive Officer (CEO) of The New Straits Times Press (Malaysia) Berhad on March 1, 2017 after assuming the position of Group Managing Editor on October 15, 2011.
Prior to this, he headed the National Communications Team, a unit under the Prime Minister’s Office. The Unit was set up to help spearhead strategic communications advice and planning for the government.
Before his stint at the Prime Minister’s office, Datuk Seri Abdul Jalil was the Senior General Manager and Head of Corporate Affairs Department at the Securities Commission Malaysia where he was in charge of planning, developing and executing overall communications strategies as well as managing stakeholder relationship and issue management for the capital market regulator.
Previously, he worked for Reuters for 18 successful years. Among the positions he held were Chief Political Correspondent and Deputy Bureau Chief for Reuters in Malaysia and Brunei between 1998 to 2008. He covered the 1997/1998 Asian financial crisis and the challenging Malaysian political and economic developments.
He was also posted to Reuters offices in London, Singapore and Jakarta during his service, whereby he covered commodities for the European markets, equities and general and political news.
Datuk Seri Abdul Jalil earlier served Bernama for seven years. He was the Acting Economic News Editor and Johor Bureau Chief.
Datuk Seri Abdul Jalil graduated in Mass Communications from UiTM (then ITM) in 1982.
Alfian Talib is the Chief Commercial Officer (CCO) of NSTP. He was appointed to this position on September 15, 2017. As the CCO of NSTP, Alfian oversees the Marketing, Advertising Sales and Newspaper Sales & Distribution (NSD) departments, ensuring growth in all three commercial sections of the company. He reports to the CEO of NSTP.
Alfian holds a Master’s in Marketing Management from New York University (USA) and a Bachelor’s Degree in Electronics Engineering from King’s College London, UK. He brings 20 years of experience in strategy, marketing planning and operational improvements primarily in the service and technology industries. Over the course of his career, Alfian has also been able to develop a specialisation and understanding of the SME industry with more than 10 years in serving the sector’s growth. Before NSTP, Alfian was CEO of TM Info-Media Sdn Bhd.
A Telekom Malaysia scholar, Alfian started career in 1998 as a Marketing Engineer for Exxon Chemical Ltd (1998- 2000) before joining Commerce Dot Com Sdn Bhd in the implementation of the Malaysian Government’s e-procurement system. In 2005, he joined local engineering SME outfit Aerosystems Tactical Sdn Bhd where he headed the business development division. In 2009, Alfian joined the TM group as Assistant General Manager for Business Strategy SME where he rose from the ranks to become the General Manager for Business Strategy & Channel Program Management.
Yushaimi Maulud Yahaya is the Editor-in-Chief, NSTP. He was appointed to the position on January 1, 2018.
He has more than 26 years of experience in journalism, starting his career as a cub reporter with the Malay Mail after graduating from the New Straits Times Press Pre-Entry Training scheme in 1990.
In 2002, he was one of the two Malaysian journalists chosen for the Nihon Shinbun Kyokai/ Japanese Press Foundation fellowship programme. Upon his return, he was tasked with setting up four new bureaus for the Malay Mail, which was then part of the NSTP group, in Penang, Johor, Malacca and Perak, in 2003.
In 2004, he was promoted to Assistant News Editor. A year later, he was transferred to the New Straits Times as News Editor.
In 2006, he was promoted to Chief News Editor for The Malay Mail and Sunday Mail, before becoming Deputy Editor in 2007. He assumed a string of roles, including Acting Chief Operating Officer, Executive Editor (Production), Editor and subsequently Editor-in-Chief in 2010. He was also Group Editorial Advisor for the Redberry Group, which had bought The Malay Mail title, and was engaged as a consultant for a news portal revamp.
Yushaimi re-joined NST in November 2012 as Executive Editor (News), in charge of the general news, political, crime, probes, Streets, sports, Sunday Times and online desks; as well as the bureaus.
In March 2015, he was made Deputy Group Editor. As a writer, he was the recipient of the Malaysian Press Institute Best English News Report and Best Investigative Report awards in 2003 and 2014 respectively. He was appointed Group Editor of New Straits Times on March 1, 2017.
Yushaimi was also the Treasurer of New Straits Times Press National Union of Journalists Malaysia from 2001 to 2004, and the National Assistant Treasurer of the NUJ in 2004. He was also Deputy President of the National Press Club from 2011 to 2013.
Saidon Idris is the Senior Executive Editor, Convergence, NSTP. He was appointed to the position on January 1, 2018.
In his current position, he oversees the operation of NSTP integrated editorial. An economics graduate from University of Malaya, Saidon started his career in journalism with the Malaysian National News Agency (BERNAMA) which he joined in 1991.
After his stint at the news agency covering general, politics and crime assignments, he joined Utusan Malaysia in 1993 as a business journalist.
Saidon joined NSTP in 1997 as a Senior Writer for Dataniaga, a business magazine published by the group. A year later, he was transferred to Berita Harian attached to the news desk. In 2003, he was promoted to BH Assistant Economics Editor, before assuming the post of Economics Editor in 2004.
In January 2014, he was appointed as BH Associate Editor, Current Affairs overseeing the features, economics and foreign desk as well as writing Opinion Leaders (op eds) for the newspaper. He was promoted a year later as BH Senior Specialist Writer, Economics & Current Affairs.
Jeannie Leong joined The New Straits Times Press (Malaysia) Berhad in 2009. Her current appointment as the General Manager of Strategic Commercial Communications was on March 15, 2018. Her role encompasses enhancing and promoting brands of New Straits Times, BH and Harian Metro through marketing and brand strategy in both the traditional print and digital media, promoting Galeri Prima – as a platform not only for art exhibition but also to house art trading and auction activities. Jeannie Leong is also overseeing the Resource Centre to maximise the NSTP’s News and Image bank as an archival services on news articles, photographs and PDF copies of newspapers published by NSTP.
With 23 years of experience in the advertising media industry, she started her media sales career as sales executive in an established outdoor media company in 1990. In 1992, she was promoted as Account Manager to maintain and expand the business from key advertisers. In 1993, she joined System Televisyen Malaysia Berhad (TV3) as Account Manager responsible for advertising airtime sales. Later, she was promoted as an Account Manager supervising a sales team. Jeannie was absorbed into Media Prima Berhad as Manager, Creative Marketing in 2001 where she was involved in the development of innovative campaign for advertisers with the objective of increasing revenue for the station and to create creative idea or packages for potential advertisers via brand matching between the station programmes and clients’ brand focus.
Among the positions held by Jeannie Leong at MPB was Marketing Manager, Grand Brilliance Sdn Bhd (GBSB) responsible for movie sponsorship sales, planning and managing marketing activities. She also did attachment programming with LaTV, Indonesia for possible regional expansion for MPB. In 2006, she was transferred to Natseven TV Sdn Bhd (ntv7) as Senior Manager, Business Development/Marketing Communications to develop and manage advertising and activities which integrate various media platforms including planning of relevant on-ground events to promote the station’s brands or products. She developed innovative sales strategies and creative ideas/packages for Media Prima’s Sales Team.
Before her current position, Jeannie Leong was the Head of Advertisement for seven years where she was responsible in achieving the advertisement sales targets both in print and digital. She successfully implemented and secured revenue through digital initiatives such as digital creative ad campaigns, digital branded contents and digital video campaigns. Jeannie also initiated long term sales strategies leading the team to work from traditional sales method towards new innovative digital era.
Farah Ezrin was appointed as General Manager, Education of the New Straits Times Press (M) Berhad (NSTP) on October 15, 2017. As a pioneer leading the newly created department, she is responsible of development and monetisation of NSTP Education’s products including the traditional publications and digital.
Farah Ezrin had joined NSTP in 2009 as Senior Manager, Advertising Sales for Special features, responsible for monetisation initiatives for all supplements titles for NST, BH and HM. In 2011, she was promoted as General Manager of Client Services & Special Project where she led the project for the new advertising Media booking system and establishes the blue-print for advertising process. She was also responsible for the setup of new unit caters for new revenue stream in area of event sponsorship.
In 2005, Farah Ezrin was transferred to CH-9 Media Sdn Bhd (TV9) as Manager, Brand Management Group & Corporate Communications and she was the key player of the task force to set-up and rebrands TV9, was later then promoted as General Manager, Brand Management, Special Project & Communication in 2007, managing and monitoring the brand product and communications.
Farah Ezrin started her career as Marketing executive at Sistem Televisyen Malaysia Berhad (TV3) in 1996. She was then promoted as Head of Marketing in 1999 to manage and optimise airtime and sponsorship sales for TV3. In 2004, she became a Manager of Brand Management Group and responsible for the mass market brand specifically on in-house entertainment and foreign syndicated magazine & documentary program.
She graduated with a Business Degree majoring in Economics from Mississippi State University.
Azizi Othman is the General Manager, Digital Business & Development NSTP since January 1, 2018. As a pioneer leading the newly created department, he is responsible to assist the Chief Executive Officer (CEO) NSTP and the Editor-in-Chief NSTP in strategizing, developing, executing and growing the company’s business and editorial digital transformation. He is also responsible in developing and overseeing all the digital assets of NSTP.
Azizi began his career as an Economic Writer for Berita Harian (BH) in 1991, covering business and finance before moving on to specialize in corporate news and the Asian Financial Crisis 1997/98. In 1998, he was appointed as BH Correspondent in London, responsible in covering issues in the UK and Europe. He was the first journalist from Asia Pacific to enter Kosovo during the Balkan Crisis in 1998, even before the NATO military campaign to arrest the conflict.
Upon his return to Malaysia in 2001, Azizi was appointed as Deputy Economic Editor, BH and subsequently promoted as Economic Editor BH in 2003. He was then appointed as Chief News Editor for BH in 2004 before getting a promotion as Deputy Executive Editor (Features) in 2009. Azizi left the company in 2010 to become the first Editor-in-Chief for Malaysia’s first 24-hour news channel, Astro Awani and also a Vice-President at Astro.
He returned to NSTP as Executive Editor, Special Projects in the office of the Group Managing Editor and then as General Manager in the CEO Office, NSTP where he was involved in strategizing and planning the company’s transformation. Azizi was also responsible in restructuring and reorganizing the editorial structure and operations of NSTP to align it towards a more digital-centric news organization.
Roche Chew was appointed as General Manager, Advertising on March 15, 2018. Prior to this appointment, he was the General Manager, Agency & SME, a position he held since 2015.
In his new capacity, Roche will spearhead the development, communication and execution, as well as ensuring the sustainability of the company’s strategic advertising initiatives, with a special focus on digital advertising.
Having joined the company in 2010, Roche has been instrumental in the overall planning, development and integration, as well as the execution of NSTP’s advertising business plans. He has also been chiefly responsible for the company’s overall ad sales via advertising agencies and SME’s clients.
With over 18 years of experience in print, magazine and TV advertising, Roche has achieved multiple creative breakthroughs and contributed in transforming the company’s advertising department into an agile, modern and commercially focused outfit it is today.
Being instrumental in pioneering the Publishing Creative Solution, Roche helped introduced the first 3D newspaper in Malaysia, as well as oversaw the execution of the first 5D newspaper campaign. The 5D, which represents the five human senses including 3D, Talking, Scented, Pop-Up & Taste, has won numerous industry awards and accolades.
Having started his career at China Press Malaysia in 2000, Roche later joined Sistem Televisyen Malaysia Berhad (STMB) in 2007. There, he worked with multiple media agencies and developed strong relationships with clients from FMCG (fast-moving consumer goods) industry as well as telcos.
Roche graduated with a Business Management degree from Western Michigan University, USA.
Sazali Hashim is the Head of Production for The New Straits Times Press (M) Berhad. He was appointed to the position on January 1, 2018. As the Head, Sazali oversees the Production department, ensuring the efficiency of the print division. He reports to the CEO of NSTP.
He has more than 30 years of experience in engineering and production, starting his career in Minolta Malaysia after graduating from UiTM in Electrical Engineering. He joined NSTP in 1987 as Technical Assistant under engineering department. He acquired industrial technical training program in the United States, Sweden, Germany and Switzerland. He was promoted as Engineer in 1996 and attached to the company’s printing facilities expansion project. He supervised the electrical and electronics installation and operation from 1997 until 2004 for NSTP new regional printing plants in Senai, Shah Alam, Prai and Ajil.
In 2005, he was promoted as Plant Manager for regional printing plant in Ajil. In 2008, he was transferred back to Balai Berita Bangsar headquarters to lead the printing operation and development to develop the department maintenance system, operation management and business process improvement program.
When NSTP expanded its newspaper printing to East Malaysia in 2011, he was tasked to supervise the contract printing in Sabah and Sarawak. He is a corporate member of ASEAN Newspaper Printers which supports Southeast Asia newspaper industry. Apart from that, he also sits in the technical evaluation committee in developing occupational skill structure for Jabatan Pembangunan Kemahiran (Percetakan), Kementerian Sumber Manusia.
Under the NSTP Business Continuity Plan, he was made the Deputy Chief Recovery Officer in 2015 before being promoted as Chief Recovery Officer in 2017, in charge of executing business recovery plans during disaster.
Aswan Abdul Kadir is the Head of Commercial Excellence NSTP since March 15, 2018.
As a pioneer leading a newly created department, he is responsible to support the Chief Commercial Officer in strategizing, developing and executing business and operational improvement in NSTP.
Prior to the appointment, he headed the Commercial Excellence Unit for Newspaper Sales & Distribution department where he had introduced and implemented various Route-To-Market (RTM) strategies to enhance the existing business. Among them were the improvements in sales processes, distribution efficiency, credit control activities and the creation of operational excellence.
One notable project and the first of its kind in the newspaper industry was the new route-to-market business model of Market Execution Partner (MEP). MEP is part of a business process improvement, bringing the newspaper copies sale business into a new level through transformation process such Distributor Management System (DMS), Sales Force Automation (SFA), and Logistics Vehicle Tracking System (VTS). Added by various monitoring tools, it provided better visibility for NSTP products and support for more effective decision making.
Aswan started his career as sales in PETRONAS Dagangan Berhad (PDB) and had covered major business lines including Liquefied Petroleum Gas (LPG), Commercial and Lubricant business covering B2B and B2C. His last position was in Transformation Office looking over PETRONAS Lubricant Marketing Malaysia (PLMM) business transformation, subsidiaries of PDB together with PETRONAS Lubricant International (PLI). He left PETRONAS and joined NSTP in September 16, 2016.
He graduated with a Bachelor of Commerce from Murdoch University, Australia.