Datuk Abdul Jalil Abdul Hamid was appointed as Chief Executive Officer (CEO) of The New Straits Times Press (Malaysia) Berhad on March 1, 2017 after assuming the position of Group Managing Editor on October 15, 2011.
Prior to this, he headed the National Communications Team, a unit under the Prime Minister’s Office. The Unit was set up to help spearhead strategic communications advice and planning for the government.
Before his stint at the Prime Minister’s office, Datuk Abdul Jalil was the Senior General Manager and Head of Corporate Affairs Department at the Securities Commission Malaysia where he was in charge of planning, developing and executing overall communications strategies as well as managing stakeholder relationship and issue management for the capital market regulator.
Previously, he worked for Reuters for 18 successful years. Among the positions he held were Chief Political Correspondent and Deputy Bureau Chief for Reuters in Malaysia and Brunei between 1998 to 2008. He covered the 1997/1998 Asian financial crisis and the challenging Malaysian political and economic developments.
He was also posted to Reuters offices in London, Singapore and Jakarta during his service, whereby he covered commodities for the European markets, equities and general and political news.
Datuk Abdul Jalil earlier served Bernama for seven years. He was the Acting Economic News Editor and Johor Bureau Chief.
Datuk Abdul Jalil graduated in Mass Communications from UiTM (then ITM) in 1982.
Alfian Talib is the Chief Commercial Officer (CCO) of NSTP. He was appointed to this position on September 15, 2017. As the CCO of NSTP, Alfian oversees the Marketing, Advertising Sales and Newspaper Sales & Distribution (NSD) departments, ensuring growth in all three commercial sections of the company. He reports to the CEO of NSTP.
Alfian holds a Master’s in Marketing Management from New York University (USA) and a Bachelor’s Degree in Electronics Engineering from King’s College London, UK. He brings 20 years of experience in strategy, marketing planning and operational improvements primarily in the service and technology industries. Over the course of his career, Alfian has also been able to develop a specialisation and understanding of the SME industry with more than 10 years in serving the sector’s growth. Before NSTP, Alfian was CEO of TM Info-Media Sdn Bhd.
A Telekom Malaysia scholar, Alfian started career in 1998 as a Marketing Engineer for Exxon Chemical Ltd (1998- 2000) before joining Commerce Dot Com Sdn Bhd in the implementation of the Malaysian Government’s e-procurement system. In 2005, he joined local engineering SME outfit Aerosystems Tactical Sdn Bhd where he headed the business development division. In 2009, Alfian joined the TM group as Assistant General Manager for Business Strategy SME where he rose from the ranks to become the General Manager for Business Strategy & Channel Program Management.
Yushaimi Maulud Yahaya is the Group Editor of New Straits Times. He was appointed to the position on March 1, 2017.
He has more than 26 years of experience in journalism, starting his career as a cub reporter with the Malay Mail after graduating from the New Straits Times Press Pre-Entry Training scheme in 1990.
In 2002, he was one of the two Malaysian journalists chosen for the Nihon Shinbun Kyokai/ Japanese Press Foundation fellowship programme. Upon his return, he was tasked with setting up four new bureaus for the Malay Mail, which was then part of the NSTP group, in Penang, Johor, Malacca and Perak, in 2003.
In 2004, he was promoted to Assistant News Editor. A year later, he was transferred to the New Straits Times as News Editor.
In 2006, he was promoted to Chief News Editor for The Malay Mail and Sunday Mail, before becoming Deputy Editor in 2007. He assumed a string of roles, including Acting Chief Operating Officer, Executive Editor (Production), Editor and subsequently Editor-in-Chief in 2010. He was also Group Editorial Advisor for the Redberry Group, which had bought The Malay Mail title, and was engaged as a consultant for a news portal revamp.
Yushaimi re-joined NST in November 2012 as Executive Editor (News), in charge of the general news, political, crime, probes, Streets, sports, Sunday Times and online desks; as well as the bureaus.
In March 2016, he was made Deputy Group Editor. As a writer, he was the recipient of the Malaysian Press Institute Best English News Report and Best Investigative Report awards in 2003 and 2014 respectively.
Yushaimi was also the Treasurer of New Straits Times Press National Union of Journalists Malaysia from 2001 to 2004, and the National Assistant Treasurer of the NUJ in 2004. He was also Deputy President of the National Press Club from 2011 to 2013.
Jeannie Leong was appointed as the General Manager of Advertising for The New Straits Times Press (M) Berhad on March 1, 2012. She is responsible for all the advertising revenue from clients and agencies for New Straits Times, BH and Harian Metro.
Jeannie has 23 years of experience in the Advertising Media industry. She started her media sales career as sales executive in an established outdoor media company in 1990. In 1992, she was promoted as Account Manager to maintain and expand the business from key advertisers. In 1993, she joined System Televisyen Malaysia Berhad (TV3) as Account Manager responsible for advertising airtime sales. Later, she was promoted as an Account Manager supervising a sales team. Jeannie was absorbed into Media Prima Berhad as Manager, Creative Marketing in 2001 where she was involved in the development of innovative campaign for advertisers with the objective of increasing revenue for the station and to create creative idea or packages for potential advertisers via brand matching between the station programmes and clients’ brand focus.
Among the positions held by Jeannie Leong at Media Prima Berhad was Marketing Manager, Grand Brilliance Sdn Bhd (GBSB) responsible for Movie sponsorship sales, planning & managing marketing activities for each new movie release. She also did attachment programming with LaTV, Indonesia for possible Regional expansion for Media Prima Berhad. In 2006, she was transferred to Natseven TV Sdn Bhd (ntv7) as Senior Manager, Business Development/Marketing Communications to develop and manage advertising and activities which integrate various media platforms including planning of relevant on-ground events to promote the station’s brands or products. She developed innovative sales strategies and creative ideas/packages for Media Prima’s Sales Team.
She joined The New Straits Times Press (Malaysia) Berhad in 2009. Among the positions held by Jeannie at NSTP was Senior Manager, Agency. She was then promoted to Head, Agency, Direct + Online. In January 2011, Jeannie Leong was promoted to General Manager, Agency, Direct + Special Features.
Farah Ezrin was appointed as General Manager, Marketing of The New Straits Times Press (M) Berhad (NSTP) on November 9, 2015. She is responsible to oversee all marketing research and communication related activities at the three brands under NSTP.
Farah Ezrin started her career as marketing executive at Sistem Televisyen Malaysia Berhad (TV3) in 1996. She was then promoted as Head of Marketing Division in 1999 to manage and optimise airtime sales and sponsorship sales of TV3. In 2003, the TV station appointed her as Manager Client Service to supervise a group of client servicing executives. One year later, she became a manager of Brand Management Group and responsible for the mass market brand specifically on in-house entertainment and foreign syndicated magazine & documentary content.
In 2005, Farah Ezrin was transferred to CH-9 Media Sdn Bhd (TV9) as Manager, Brand Management Group & Corporate Communications and she was the key player of the task force to set-up TV9. She was promoted as General Manager, Brand Management, Special Project & Communications in 2007 where she was in charge of managing and monitoring the brand requirements, all TV9 key projects as well as facilitating all internal and external communications for all corporate and brand initiatives.
Farah Ezrin had joined NSTP in 2009 as Senior Manager, Advertising Sales for Special Features. She was assigned to manage all the three publications supplement titles and sponsored new titles, and also monetise of all the in-house supplements. In 2011, she was promoted as General Manager of Client Services & Special Project where she helped to initiate the new advertising system and introduced key account servicing unit to cater to key media agencies in the country. During her tenure there, Farah Ezrin also involved in setting up a new unit in advertising sales, taking responsibility for all NSTP events that generate the main revenue stream. She also set up an advertising team to support research findings/analysis of the advertising industry.
She graduated with a Business Degree majoring in Economics from Mississipi State University.
Sanusi Abdul Yusoh is the General Manager of Newspaper Sales & Distribution for The New Straits Times Press (M) Berhad. He was appointed to the position on July 12, 2016.
Sanusi started his career at Unilever Malaysia as a management trainee in May 2000 and a year later, he got promoted as a Key Account Executive which helped the company to develop excellent working relationships with well-known hypermarkets in Malaysia likes Giant, Carrefour (now known as AEON Big), Makro and Jusco, as well as The Store, Billion and Econsave.
In 2004, he joined Nestle Malaysia as Category Sales Development Manager, Foods and was responsible to monitor and manage profit and loss performance to ensure achievement of business and company objectives. He was then promoted as Senior Brand Manager, Instant Noodles (Maggi) in 2007 and Senior Channel Category Sales Development Manager, Foods in 2010.
On October 2011 until April 2013, he pursued his career at Mondelez International, (formerly known as Kraft Foods). He was appointed as Head of Category Activation and was assigned to manage total Kraft Foods Malaysia category such as biscuits, chocolate, snacks, candy, gum and other leading brands likes Oreo, Jacob’s, Tiger, Chipsmore, Cadbury and Twisties.
After spending almost 13 years in food related industry, Sanusi ventured into oil and gas industry and joined Petronas Lubricants Marketing Malaysia as Head of Marketing on May 2013. He was responsible for managing marketing team across product categories likes passenger car motor oil, motorcycle oil, commercial vehicle lubricant and industrial marine lubricant. On June 2014, he was promoted as General Manager, Indirect Business and responsible in managing sales, marketing, finance, human resource and supply chain services of the company.
He graduated from Universiti Putra Malaysia in 2000 with a Bachelor of Arts.