Farah Ezrin Mohd Rashidi
General Manager, Education Vertical
Farah Ezrin was appointed as General Manager, Education Vertical of the New Straits Times Press (M) Berhad (NSTP) on October 15, 2017. As a pioneer leading the newly created department, she is responsible of development and monetisation of NSTP Education’s products including the traditional publications and digital.
Farah Ezrin had joined NSTP in 2009 as Senior Manager, Advertising Sales for Special features, responsible for monetisation initiatives for all supplements titles for NST, BH and HM. In 2011, she was promoted as General Manager of Client Services & Special Project where she led the project for the new advertising Media booking system and establishes the blue-print for advertising process. She was also responsible for the setup of new unit caters for new revenue stream in area of event sponsorship.
In 2005, Farah Ezrin was transferred to CH-9 Media Sdn Bhd (TV9) as Manager, Brand Management Group & Corporate Communications and she was the key player of the task force to set-up and rebrands TV9, was later then promoted as General Manager, Brand Management, Special Project & Communication in 2007, managing and monitoring the brand product and communications.
Farah Ezrin started her career as Marketing executive at Sistem Televisyen Malaysia Berhad (TV3) in 1996. She was then promoted as Head of Marketing in 1999 to manage and optimise airtime and sponsorship sales for TV3. In 2004, she became a Manager of Brand Management Group and responsible for the mass market brand specifically on in-house entertainment and foreign syndicated magazine & documentary program.
She graduated with a Business Degree majoring in Economics from Mississippi State University.