Jeannie Leong Lee Eu
General Manager, Advertisement
Jeannie Leong joined The New Straits Times Press (Malaysia) Berhad in 2009. Her current appointment as the General Manager of Advertisement was on June 1, 2019. Her role encompasses enhancing and promoting brands of New Straits Times, BH and Harian Metro through marketing and brand strategy in both the traditional print and digital media, promoting Galeri Prima – as a platform not only for art exhibition but also to house art trading and auction activities. Jeannie Leong is also overseeing the Resource Centre to maximise the NSTP’s News and Image bank as an archival services on news articles, photographs and PDF copies of newspapers published by NSTP.
With 23 years of experience in the advertising media industry, she started her media sales career as sales executive in an established outdoor media company in 1990. In 1992, she was promoted as Account Manager to maintain and expand the business from key advertisers. In 1993, she joined System Televisyen Malaysia Berhad (TV3) as Account Manager responsible for advertising airtime sales. Later, she was promoted as an Account Manager supervising a sales team. Jeannie was absorbed into Media Prima Berhad as Manager, Creative Marketing in 2001 where she was involved in the development of innovative campaign for advertisers with the objective of increasing revenue for the station and to create creative idea or packages for potential advertisers via brand matching between the station programmes and clients’ brand focus.
Among the positions held by Jeannie Leong at MPB was Marketing Manager, Grand Brilliance Sdn Bhd (GBSB) responsible for movie sponsorship sales, planning and managing marketing activities. She also did attachment programming with LaTV, Indonesia for possible regional expansion for MPB. In 2006, she was transferred to Natseven TV Sdn Bhd (ntv7) as Senior Manager, Business Development/Marketing Communications to develop and manage advertising and activities which integrate various media platforms including planning of relevant on-ground events to promote the station’s brands or products. She developed innovative sales strategies and creative ideas/packages for Media Prima’s Sales Team.
Jeannie Leong was the Head of Advertisement for seven years before being appointed as the General Manager of Strategic Commercial Communications on March 15, 2018 where she was responsible in achieving the advertisement sales targets both in print and digital. She successfully implemented and secured revenue through digital initiatives such as digital creative ad campaigns, digital branded contents and digital video campaigns. Jeannie also initiated long term sales strategies leading the team to work from traditional sales method towards new innovative digital era.