Mohd Najmuddin Abdul Raza

General Manager, Strategy & Business Development

Mohd Najmuddin Abdul Razak was appointed as General Manager, Strategy & Business Development Department of The New Straits Times Press (M) Berhad (NSTP) on July 1, 2019. He is responsible for charting the corporate strategies for NSTP in navigating today’s digital disruption business environment. Prior to this appointment, he was the General Manager, Group Corporate Strategy of Media Prima Berhad, a position he held since March 2018. Among his key task is to oversee the implementation of Media Prima’s Project Odyssey, a transformation strategic plan to become the leading digital first content and commerce company.

He has also hold various positions within the group over these years. In 2016, he temporarily departed from strategic role by assuming the role of General Manager of Media Prima Group Chairman’s Office. Among his main role is to provide business advisory to the newly appointed Group Chairman then.

He started his career with NSTP as the Head of Corporate Planning in 2013. Among his key achievement is to lay the foundation for NSTP to capture the new opportunities offered by the digital business environment

Mohd Najmuddin holds a Master of Business Administration (MBA) and Bachelor Degree in Mechanical Engineering (Hons). He is a registered member of Board of Engineers Malaysia (BEM) since 2005. With a good blend of deep technical root and vast business insights, Mohd Najmuddin possesses an inimitable blend of business acumen and engineering expertise.

He started his career in 2001 with Perusahaan Otomobil Nasional Sdn Bhd (Proton Sdn Bhd) as an Engineer with its Research & Development Division. In recognition of his potential, Proton Group puts him on accelerated career growth program. This was where he started his journey into corporate strategy’s role where he joined the Proton Holdings’ Corporate Planning Division. He was assigned to develop their global business strategies. It is within this period that he developed his international business experience by working with various multinationals around the globe.