The New Straits Times in partnership with Eco World organized this cycling event to promote a healthy lifestyle as well as to provide an additional platform for cycling enthusiasts to compete in this increasingly popular sporting event. Aside from the two cycling categories; 160km race track and 35km fun ride, some carnival-type activities such as food trucks, booth sales, clown and mascots from popular movie characters, were also held for parents and children who came to support their family members.