Initiated in 2018, Jom Cinta Nabi is a campaign organised by BH in collaboration with Jabatan Kemajuan Islam Malaysia (JAKIM) as an initiative to educate and create awareness on the greatness of Prophet Muhammad besides to promote Islam as a way of life.

Various activities would be held including religious talks, articles and features on Sunnah and video competition in all BH platforms: print, online social media and BHTV capsule’s Jom Tanya Ustaz Edisi Khas: #JomCintaNabi.